let me be your neighbor
The city of Palo Alto's May Fête Parade is the oldest children's parade in Northern California. The theme for the 92nd May Fête Children's Parade was "Let Me Be Your Neighbor". The idea was to showcase how children, as a supportive member of their community, demonstrate good neighborly behavior.
Solution // Playful, colorful and fun materials that engage the public to participate in the community event.