made on
the coast

locally grown, community supported art

identity / logo

local artists

The Half Moon Bay Beautification Committee sought to modernize the logo for Made on the Coast. ( A sub-committee of the Half Moon Bay Pumpkin Festival in Half Moon Bay, CA consisting of coastside artists, artisans and musicians. )

Solution // Highlight the beauty of Half Moon Bay by incorporating elements found on the coast; flowing waves, colors of a sunset, and the curve of a half moon for which the bay was named. All three elements were brought together to form a cohesive circular unit illustrating the keywords calm, sophisticated and artsy.

keywords: calm, sophisticated, artsy
MOTC Logo Construction
MOTC white sweatshirt
poster tube
Shopping Bag