Each year, Silicon Valley Pet Projects holds a holiday pet photoshoot with professional photographers to allow the community to support the organization's fundraising efforts while capturing elegant, festive photos of their pets.

The Ask // Support the sophistication of the photographer's work while keeping the design holiday neutral and inclusive.

Solution // Minimal elegance. The brand colors of Pup Plaza, a sub-brand of Silicon Valley Pet Project, were used to create a winter aesthetic. Gold tones from the pet images were incorporated to unify the design. The heading was kept minimal to offset the visual complexity of the pet photographs.