The 100-year-old city of Palo Alto is considered the origin of Silicon Valley. It is a vibrant community full of world-class technology companies, Stanford University, and miles of beautiful trails and parks.

The Ask // The City of Palo Alto Human Relations Commission needed a flyer inviting the community to participate in a summit to end chronic veteran homelessness.

Solution // Honor the veteran by illustrating a medal in the colors red, white, and blue while adding a silhouetted military man to convey respect, while also pointing out that homeless veterans are often in the shadows.