The 100-year-old city of Palo Alto is considered the origin of Silicon Valley. It is a vibrant community full of world-class technology companies, Stanford University, and miles of beautiful trails and parks.

The Ask // Design a poster advertising the City of Palo Alto's annual tree lighting ceremony at Lytton Plaza.

Solution // El Palo Alto, Spanish for the high stick is the signature tree for both the City of Palo Alto and Stanford and is represented within their official seals. An illustrated verson of the redwood