.made on the coast

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Identity
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The Half Moon Bay Beautification Committee
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Graphic Designer
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Logo, Brand Guidelines
locally grown, community-supported art
"Made on the Coast (MotC) is a local Artists' Community that holds a one day "pop up" event on Main Street during the world famous Annual Half Moon Bay Art and Pumpkin Festival.
The pop-up is a juried show of coastside artists, who live and create in Coastal San Mateo County, in Northern California.
The Ask // The Half Moon Bay Beautification Committee sought to modernize the logo for Made on the Coast. ( A sub-committee of the Half Moon Bay Pumpkin Festival in Half Moon Bay, CA consisting of coastside artists, artisans and musicians. )
Solution // Highlight the beauty of Half Moon Bay by incorporating elements found on the coast; flowing waves, the colors of a sunset, and the curve of a half moon for which the bay was named. All three elements were brought together to form a cohesive, circular unit.
keywords: calm, sophisticated, artsy
missing chance poster
Made on the Coast logo on window sign
Made on the Coast logo on white sweatshirt
chance postcardsMade on the Coast logo on shopping bag and box