.lost chance

.category
Print Design
.client
Jasy
.role
Graphic Designer
.deliverables
Posters, Table Tent, Postcards, Brochure
furry friend
Chance, an orange mackerel tabby and beloved furry friend, has been missing since Christmas 2018. Homemade missing pet posters weren't delivering results, and Chance's cat dad needed help.
The Ask // To help find a lost furry friend, redesign the missing pet posters to bring renewed attention to the search, broaden the community reach, and renew hope that the pet will be found.
Solution // Lost Chance. Using the feline's name as a play on words, missing chance/lost chance illustrates the ongoing urgency of finding a lost pet, the strong desire to locate him, and the distinct possibility that time is running out and he may never be found.
Bright, bold colors and large, disjointed typography depict urgency and the accompanying anguish aims to bring immediate attention to the cat's image in an unconventional way.
A series of four large format posters, table tends, postcards and a brochure were developed to display in neighbor's yards, veterinary offices, nearby local restaurants and distributed by mail or handouts for expanded reach.
keywords: connect, urgent, dynamic
Missing cat wall poster
Isometric postcards
postcard back
postcard front purple
Street poster on building