face value

To not take something at face value means to look beyond the surface. Hi! I'm Allison of Rōddēsign (Rōddē + Dēsign), a graphic designer in the San Francisco Bay Area. My approach toward graphic design is to question everything, look for hidden meaning, make connections and discover the unexpected.

As a business process analyst in my past life, I sifted through vast amounts of data to reveal patterns and hidden meaning. In design, I follow a similar process. I strive for balance in all aspects of life. I have endless curiosity, an empathetic nature, and a strong appetite for learning new things. I seek to understand the needs of any client and look beyond the surface to deliver results.