001

made on
the coast

locally grown, community supported art

deliverables
logo

local artists

The Half Moon Bay Beautification Committee sought to revise the logo for Made on the Coast. ( A sub-committee of the Half Moon Bay Pumpkin Festival in Half Moon Bay, CA consisting of coastside artists, atisans and musicians. )
Solution // Highlight the beauty of Half Moon Bay by incorporating elements found on the coast; flowing waves, colors of a sunset, and the curve of a half moon for which the bay was named. All three elements were brought together to form a cohesive circular unit illustrating the keywords calm, sophisticated and artsy.
keywords: calm, sophisticated, artsy
MOTC Sign
MOTC white sweatshirt
poster tube