HAV3 @ S3A7

HAVE A SEAT

2012

ASHLEY FURNITURE

REBRAND

Objective // Identify a dead, dying or defunct brand and give it a face lift by creating a new identity system and collection of integrated collateral. Solution // Ashley Furniture, thought of as an inexpensive run of the mill furniture store, needed a real kick in the pants. I re-imaged the brand to become one that is chic, elegant, yet still affordable; one that is not your parent’s “blah” furniture store of yesteryear. The visual language is clean, minimalistic, with a muted color palette to exemplify the keywords of modern and sophisticated.

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